Hulu is already beta testing a subscription based video service internally and is working out all of the technical details for the offering.

Dan Rayburn, The Business Of Online Video

Possible scenario: Hulu launches a subscription product, with options including

  • U.S. network programming: The Office, CSI, Lost
  • premium cable shows: Entourage, Mad Men
  • live news and sports: CNN, ESPN
  • premium sports packages: full seasons of NFL, MLB, NHL
  • the ability to watch on different devices: laptop, TV, iPhone

What would happen if this Hulu+ product were offered in Canada for, say, $30 month?

How many Canadians would sign up?

How many would keep their cable TV subscriptions?

What would happen to the Canadian television business, as it currently exists?